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About the Author
My name is Neville Medhora and I started studying the art of copywriting to help out my own businesses. I noticed when I sent out emails or wrote content for a page according to proper copywriting principles, THINGS MAGICALLY SOLD BETTER! But it wasn’t “magic†at all. It was simply applying the science and psychology of selling. To this day, I obsessively read everything, listen to everything, and watch everything I can about copywriting , and I’ve noticed patterns. The successful copywriters and advertisers through history have followed pretty much the same rules since the late 1800’s….and those are what I’m sharing with you today. I don’t care what you paid for this book, it was worth it because…. …..it will change your writing forever!
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Product details
Paperback: 54 pages
Publisher: Neville Medhora; 1 edition (August 22, 2013)
Language: English
ISBN-10: 0989895300
ISBN-13: 978-0989895309
Product Dimensions:
6 x 0.1 x 9 inches
Shipping Weight: 4.6 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
295 customer reviews
Amazon Best Sellers Rank:
#94,298 in Books (See Top 100 in Books)
I've had this book for over a year and have read it multiple times.I left the simple concepts in this book as I went down the copywriting hole. The only thing I got was confusion. I got so bogged down with so much info I was not able to put any of it to use.I have since decided to simplify and go back to the basics and this was the first book that I grabbed.I am currently starting a freelance PPC business and this book provides more than enough information and actionable steps than I'll never need for writing ads.With that said, don't think that because it's so small it won't help. Do yourself a favor, put down these big textbooks and read this one multiple times and you will be well o your way to writing copy that gets action.Don't sleep on this powerful little book.
Neville's writing is addictive. He writes in an unapologetic way, saying things that we all want to say, wonder or want to ask about. The result is very practical, no fuss, but highly effective copywriting tips packed in this small but punchy book. I'm sure all of us want others just to get to the point and wish to say what we really mean faster and truer, to make more money with every word we say or write. This book teaches you all that. I just finished reading the book, so I'm yet to apply the tips from this book, but having written many sales emails and speeches, I realize now the wrong/ineffective things I had done and must correct to be a much more effective communicator, which is essentially a persuasive one. Neville's style of communicating is conversational and simplistic. I like that he writes the way he would read copy: me no like, me bored, me no understand; it makes his teaching easy to understand, leaving no room for confusion. Highly recommended for everyone who loves to write, or has any reason to write or speak for their livelihood (and that includes asking for anything from another person). Check out his blog for wacky, hilarious but highly useful copywriting tips: nevblog.com
The author has written the most pared-down copywriting book (actually it's more like a brochure) that unapologetically apes from other tried and true sources. However, for someone starting out, this brochure is a decent intro. Hopefully, readers won't stop here but will either skip this in favor of the better known sources or use it as a launchpad for bigger and better things.
Just what I was looking for! I've been following Neville and his nevblog.com for years. Love his writing style. Digested this book in an hour yesterday. Now spending time re-reading each section. Great value!
its ok book for beginners but if you want to see result and actionable steps and strategies i reccomend john carlton work
Is this a joke? 52 pages of typos, junior high formatting, not even page numbers! Can't even get through 52 pages without swearing and poop references. This book was written by an immature hack. The advice is suitable for writing spam emails: ALL CAPS, bolding, breathless promises. Yeeks!
If you want to write to sell don’t underestimate the power of this little book.The chapters are short, easy to read and written for slow learners like me.I honestly... *** couldn’t put this book down, read in one sitting *** am gonna read it again *** will use as a desk reference for every project! (read it you’ll see why) *** have taken my writing on a new trajectory!Thank you Neville for this EXCELLENT book!Farrah
It's a quick read with fairly basic copywriting concepts, sprinkled with a gem of a tip or two. Fun writing, but typos abound.
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