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Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser, by Jagdish N. Sheth Andrew Sobel
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Review
USA Today Everything you ever wanted to know about being the perfect consultant is in Clients for Life...valuable for the most seasoned advisor, whether a lawyer, an accountant, or marketing professional.
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About the Author
Jagdish Sheth is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, and the founder of the Center of Relationship Marketing. He has served as an advisor and consultant to AT&T, Lucent, Motorola, and Young & Rubicam, and contributes regularly to The Wall Street Journal and other publications. He lives in Atlanta, Georgia.
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Product details
Paperback: 272 pages
Publisher: Free Press; Reprint edition (March 12, 2002)
Language: English
ISBN-10: 0684870304
ISBN-13: 978-0684870304
Product Dimensions:
5.5 x 0.7 x 8.4 inches
Shipping Weight: 7.2 ounces (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
23 customer reviews
Amazon Best Sellers Rank:
#111,618 in Books (See Top 100 in Books)
So often in business, we focus on the tangible results of profits margins, quarterly growth trends and market share, all connecting back to the dollars and cents that make our organizations tick. No doubt, these are important and necessary to staying competitive and relevant. In Clients for Life, another powerful message comes through, another currency is considered, which is all about the importance of relationships and serving your clients. The authors do a great job of distinguishing between a transactional expert and the optimum role of the trusted, extraordinary advisor. Their insights helped me understand a higher role that could be taken in serving my clients. I recommend this book to anyone who has or wants to experience significance and value creation through serving clients.
A must read for any consultant, advisor or trusted confidant, who is working with clients in various areas of expertise (technical, business, political, organizational, etc). The co-authors (Sheth & Schoel) do a great job explaining the role of the advisor, and differences between the "hired hand" or "hired gun" and the trusted confidant and extraordinary advisor. This is a for book in your library!
this is an understated gem of a book. typically you find the core of a book lying within a few chapters but I felt this book was very balanced, each chapter contributing a different perspective to how to create clients for life.the authors illustrated each principle with a real example and its the lives of the great men / women that provides genuine inspiration to go further.as an advertising professional, I like the framework presented here very much, it provides a practical basis for creating solid, long-term client relationships, no fuss, the real meat.
I reread this book every year since I manage to learn something new from it each time. Not only will this book make you a better consultant, it will just make you wiser, period. The lessons and techniques in it should probably be abstracted from consulting somehow, is it could apply to far more relationships and self-development in life.
As a consultant, this book helped me focus on behaviors aimed at building a long-term practice rather than simply going from success-to-success. I say this not to toot my own horn (yes, I've had failures too) but rather because most decent consultants actually do OK--clients are generally happy. We appear to succeed on a regular basis. The great consultants, however, are the ones who build vocal followings...and that's where the value of this work rests.
Book required for work. Eh.
Who has time to read every business book we hear about? I had read what I thought was a thorough (20 page) review of this book and it reasonated with me big time. The book is even better. Pass if you only see clients as 'another transaction,' but if you are passionate your clients and the services you provide to them, this book is for you.
Great book. Highly recommended.
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